We take care of the technology and infrastructure behind your store, making sure it’s efficient, secure, and fully optimized to deliver the best possible shopping experience.








Have you ever wondered how much money you’re losing every day because of errors, glitches, and technical issues that drive customers away and block purchases? These often-overlooked details can end up costing you big.
Now imagine how many opportunities you could unlock simply by optimizing a few technical elements of your online store—and giving visitors a smooth, enjoyable shopping experience. That’s exactly the outcome we help you achieve.

Imagine your eCommerce store as a big container, and your visitors as the water you’re trying to pour into it.
Too often, online businesses focus on filling that container with as much water as possible—spending big budgets on ads and paid traffic.
But what happens if the container has holes? The water you worked so hard to bring in leaks out immediately.
Instead of telling you to pour in more water, we make sure you have a solid, reliable, high-performing foundation.
That’s why we don’t run customer acquisition campaigns or manage paid traffic. What we do is help you get the most out of the visitors who land on your pages—so more of them stick around, convert, and buy.
We believe this approach is the smartest and most sustainable way to grow your online business over the long term.

Andrea Cardinali is an expert programmer and the CEO of Performize, specialized in web performance for websites and e-commerce. With his company, he has built and optimized hundreds of websites and online stores with millions of visits, both nationally and internationally.
He is a speaker at leading industry events and the author of the first Italian-language book dedicated to web performance, Speed That Sells.
He is the creator of the proprietary methodologies Smart Loading™ and High-Performance E-commerce™ to make websites and online stores more profitable.


We build bespoke plugins that add new functionality to your site and automate your company’s most critical processes—always with performance and security front and center.
Clean, secure, high-performance code keeps your online store running smoothly and delivers an excellent browsing experience for your customers.
Your eCommerce site’s speed has a direct impact on customer satisfaction, conversion rates, and search engine visibility.
We work directly on your site’s structure and code, fine-tuning every key element to reduce page and content loading times as much as possible.


Focus on what truly matters, and leave it to us to keep your store fast, secure, and up to date.We offer an eCommerce-focused suite of services, including:
Infrastructure maintenance and updates, Systems administration, Technical support
Are you running into technical issues on your site that you still haven’t been able to solve?
Working with us means having a team with broad, cross-functional technical expertise—able to analyze problems from multiple angles and deliver stronger solutions, even for complex challenges.

We understand what online businesses actually need. That’s why we focus on the work that delivers the biggest impact on your profits—given the same time and budget.
If your issue can be solved with a proven solution that’s already on the market, we’ll tell you. We have zero interest in building from scratch what already exists—and works.
We build on open-source technologies. That means your site doesn’t depend on us to keep running. If needed, another provider can step in without having to start over from zero.
We never outsource your build to third parties, interns, or low-cost developers on the other side of the world. Your project stays with our team—from start to finish.
If you’re trying to solve a specific eCommerce problem, chances are we’ve already solved it. That’s the advantage of working with a specialized technical partner instead of a generalist vendor.
Working with us means staying in control and always knowing where things stand. It also means having a dedicated point of contact you can rely on.
Alessandro Stroppa
CEO @ AleasCosmetics.com
I got to Andrea through extraordinary word-of-mouth among industry insiders. At that moment in my company, things were already going well, but I wanted to take our website to a higher level, both from a performance and user experience point of view. I had no doubts about who […]
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Luciano Acquafredda
CEO Bioyve
For a series of reasons, I found myself having to redesign my brand and needed to redo my online shop. I had two main needs. First, that it be fast. Second, that it be focused on conversion and consequently on generating bookings and revenue. No doubt about choosing […]
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Andrea Pernici
CTO 3BMeteo & Search On Media Group
Andrea is definitely one of the best WordPress developers I have ever had the fortune to meet. Determined, extremely precise (almost obsessive) in carrying out the work assigned to him. A 360° developer who makes perfectionism a deadly weapon. I wanted him, I want him, and I will […]
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Alberto Giolitti
Fondatore @Gulliver.it
It is never easy to find a partner up to the ambitions of a project, prepared to suggest the necessary solutions, and above all, reliable in the long term once the project takes flight. However, Andrea enjoyed an excellent reputation among his developer colleagues, so I couldn’t help […]
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Davide Zanon
Founder Meeters.org
My name is Davide and I am the founder of Meeters.org, the largest travel community in Italy that organizes trekking trips, aperitifs, dinners, events, and cultural visits in the most beautiful art cities with the aim of promoting our territory. In June 2019, we encountered a major problem […]
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Iacopo Giannini
Responsabile Marketing @Ellius Jewelry
I got the contact for Performize from our marketing consultant; I already knew Andrea from attending a couple of events where he was a speaker. Our site had evident performance problems during navigation, and we wanted to solve this problem in any way possible to be more competitive. […]
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In 2023, Aleas Cosmetics—a beauty eCommerce brand—was named for the third year in a row in Corriere della Sera’s “Le Stelle dell’eCommerce” ranking, selected from over 500 Italian online stores.
The ranking, compiled by Statista, is based on an analysis of 48 criteria, including:
✔ Site technical performance
✔ Site structure and ease of use
✔ Security
